Production, Influencer Marketing, PR

Wella Company

Wella Company is an innovative global leader in the beauty industry, seamlessly blending over 140 years of earned wisdom and industry experience with the vibrant momentum of a newly independent entity. With a legacy rooted in innovation and creativity, Wella has consistently set the bar for excellence across the beauty landscape, evolving to meet the ever-changing needs of professionals and consumers alike.

It’s expansive portfolio boasts world-renowned brands including Wella Professionals, celebrated for cutting-edge haircare and color solutions; ghd, a pioneer in high-performance styling tools; OPI, the authority in nail care; Nioxin, a leader in scalp and hair health; and Sebastian Professional, known for boundary-pushing styling products. Each of these brands has become a cornerstone in its respective category, further cementing Wella Company’s influence on global beauty trends.

As one of the world’s most iconic beauty companies, Wella continues to harness its rich history and bold vision to inspire and empower beauty professionals, consumers, and partners across the globe.

List of services

  • Relevant media & profile list

  • Creative seeding

  • Showroom visibility

  • Event Production

  • Concept creation

  • PR management

  • Coordination of Paid Collaborations

  • Activity monitoring - PR and social media

  • Monthly reporting, KPI - PR and social media

  • Advice / Sounding Board

  • Brainstorming

  • Coordination of Organic Seeding

  • Profile Coordination of Global Events

  • Follow-Up

Wella Company

Production, Influencer Marketing, PR

Mission

In September 2021, Wella Company entrusted HOSS Agency with a comprehensive 360° solution designed to manage every facet of their communications strategy. This mission included PR management, creative influencer seeding, crafting and maintaining detailed media and profile lists, as well as overseeing both paid and earned media coverage. Additionally, HOSS Agency orchestrated impactful event production, ensuring seamless execution at every stage.

Throughout this collaboration, HOSS Agency served as both a strategic advisor and an extension of Wella's creative vision, working to amplify and elevate the presence of all Wella Company brands.

From September 2021 to June 2024, HOSS Agency carefully crafted and executed strategies to keep Wella’s diverse portfolio at the forefront of industry trends. By driving attention to each brand launch and consistently engaging media and consumers alike, HOSS ensured that Wella remained dynamic, relevant, and innovative across all platforms.

Example of monthly results

Earned Media Value March 2024:

Print: 94,558 USD
Online: 125,528 USD
Influencer: 225,734 USD

Earned Media Value April 2024:

Print: 44.841 USD
Online: 21,660 USD
Influencer: 563486 USD

Key Medias

Social Media

  • Instagram Story

  • Instagram Reel

  • Instagram Post

  • Tiktok

PR

  • ELLE 

  • Plaza Kvinna 

  • Damernas Värld

  • Femina 

  • Amelia

  • Café

  • SvD Perfect Guide

  • Plaza Magazine

  • Modette

  • Metro Mode