THE LAUNCH

OF CANCAN

Production and Influencer Marketing

CANCAN Colors, a brainchild of Colorama's initiative led by Kim Öijerstedt Ander and Oskar Klingberg, is set to redefine the color industry with a comprehensive perspective on color and painting.

Tasked with orchestrating three launch events during the Formex Fair in August 2023, Hoss Agency seamlessly brought to life an influencer breakfast, co-lab dinner, and nightclub event, embracing the theme of "showering in color."

Highlights

  • 200+ guests attended

  • Successfully reached a diverse target audience, including artists, painters, companies, and individuals

  • Over 60% of attendees aged 25 and above

  • Exceptional results with an 85.78% reach rate among the target audience

  • Over 2M+ total impressions reported* 

The essence of

shower in color

The launch events of CANCAN

The influencer breakfast kicked off with captivating brand introductions, followed by insightful color tips from CANCAN's strategist Jenny Clark. The highlight was a unique painting activity featuring a life-sized horse.

The co-lab dinner, graced by business leaders, unfolded with a live painting performance, a dynamic dance act, and engaging interactive painting opportunities.

At the CANCAN nightclub, 120 profiles attended and the brand's vibrant colors came to life through an array of props, decor, and entertainment, underscoring the essence of "Shower in color".

THE HOSS EFFECT

These events not only generated positive feedback but also reached a diverse audience, achieving a good return on investment. The overall sentiment and feedback were resoundingly positive, with the CANCAN project emerging as the standout.

Notably, the breakfast event showcased exceptional results, boasting an impressive 85.78% reach rate among the target audience, a testament to CANCAN's widespread appeal across demographics.