Production and PR
DOGHOUSE NORDIC:
POP - UP STORE
HOSS Agency was commissioned to conceptualize and execute the grand launch of Doghouse Nordic, aiming to ignite excitement, build brand awareness, and establish Doghouse as a go-to lifestyle brand for dog owners. The activation's purpose was to strategically position Doghouse Nordic as the top choice for pet owners, highlighting not only the functionality and quality of their products but also aligning the brand with a modern, stylish lifestyle.
Through these activations, HOSS sought to solidify Doghouse’s reputation and attract consumers by showcasing it as more than just a pet brand - one that resonates with design-conscious, discerning dog owners.
SERVICES WE OFFERED
Concept development
Pre-production, execution and post-production
Guest management
Advice / sounding board
KPI-reporting
POP - UP STORE
HOSS Agency has developed The Doghouse Store concept specifically for Doghouse Nordic, designed to effectively reach and engage the brand’s target audience. This pop-up store, set to operate for four days in central Stockholm, will introduce the brand and its offerings to both influencers and consumers in a unique and interactive way. Dog owners and their pets will have the opportunity to visit the store and experience the products firsthand - seeing, tasting, smelling, and feeling everything Doghouse Nordic has to offer. The pop-up store will not only attract invited guests but also gain visibility among potential customers passing by, providing exposure to a wider audience. To further enhance brand presence, HOSS Agency will create eye-catching posters and distribute branded takeaway coffee cups, ensuring that Doghouse Nordic makes an impression both inside and outside the store. Through this strategy, Doghouse positions itself as not only a brand for dogs and dog owners but also as a lifestyle brand for everyone.
CREATIVE SENDOUT
HOSS Agency also developed a creative PR package for Doghouse Nordic. The agency designed a large, black tote bag branded with the Doghouse Nordic logo. This tote was used to send out a selection of the brand's products to carefully chosen influencers with dogs. The sturdy tote was ideal for carrying heavier items like dog food in various sizes and weights. Beyond its practicality, the bag was designed to be reusable, offering dog owners a stylish and durable accessory for transporting or storing products, perfectly blending functionality with the brand’s modern aesthetic.
THE EVENT
DOG HOUSE NORDIC
The event was filled with exciting activities and entertainment. DJ Josef provided a dynamic soundtrack, setting a lively atmosphere throughout the evening. Drinks were sponsored by Happy Dog Cava, a brand that aligns with Doghouse Nordic’s values, with every bottle contributing to the nonprofit organization Hundhjälpen, which works to rescue vulnerable dogs. Additionally, 1664 beer, both alcoholic and non-alcoholic, as well as Low Low hard seltzer, were served, adding to the relaxed summer vibe. Guests were treated to food from BAP – Burgers and Pastrami, with freshly made hamburgers, fries, and vegetarian options delivered directly from their restaurant, which were a hit with everyone in attendance.
HOSS Agency, in collaboration with Doghouse Nordic, organized a vibrant early summer after-work event at the Doghouse pop-up store, located on Regeringsgatan 80. The event, which ran from 4:30 PM until 9:00 PM, attracted approximately 70 guests, including dog owners who were invited to bring their pets to explore, taste, and experience the full range of Doghouse products. The pop-up store, open for four days during week 20, was designed by HOSS Agency to create a welcoming and immersive experience for both consumers and influencers, highlighting Doghouse Nordic’s edgy and modern brand aesthetic.
The pop-up store was not only a showcase for Doghouse’s products but also an opportunity for the brand to engage with potential customers. The location on Regeringsgatan ensured high visibility, attracting foot traffic from passersby as well as those invited to the event. By offering branded takeaway coffee cups to all visitors and sharing the Doghouse experience on social media, the event helped cement Doghouse Nordic as both a functional dog brand and a lifestyle brand for pet owners and beyond.
HOSS Agency’s thoughtful execution of the Doghouse Nordic pop-up store and after-work event not only generated significant buzz but also positioned Doghouse as a forward-thinking, stylish, and quality-driven brand. This project was a celebration of the Doghouse brand and its products, bringing together influencers, consumers, and dog lovers in a creative, engaging environment that embodied the brand’s vision and lifestyle.
ATTENDING GUESTS - EVENT & CREATIVE SENDOUT
The goal for the guest list at the Doghouse Nordic pop-up store was to attract a diverse range of profiles to ensure broad visibility for the brand. Our primary target was dog owners, as they would naturally be inclined to share content about Doghouse Nordic’s products with their followers. During the after-work event and throughout the pop-up store’s operation, we successfully curated a varied guest list, including notable names such as Julian Hernandez, Rami Hanna, Frida Jernspets, Jasmine Gustafson, and Katrin Zytomierska.
In our creative outreach, we extended invitations to several prominent figures who agreed to participate. Among those who accepted were Anders Bagge, Emilia de Poret, Steffo Törnquist, Therése Lindgren, Sabina Ddumba, and Bianca Ingrosso.
HIGHLIGHTS
The biggest highlight, in terms of results, is that one of Sweden’s top influencers, Bianca Ingrosso, featured Doghouse prominently in an Instagram post and in a YouTube video. Her positive promotion of the brand and its products significantly boosted visibility and engagement.
We have received incredibly positive feedback from all the guests who really enjoyed the after-work event, as well as from the influencers who wanted to receive products.
The response to the products has been very positive on social media from major influencers with significant influence.
