Sol De Janeiro "Bring the Heat"
HOSS Agency initiated its partnership with Sol de Janeiro in autumn 2023, delivering high-impact productions that positioned the brand as a standout in the Swedish market.

The collaboration launched with a real wow-moment, celebrating ambassador Alice Stenlöf and the campaign “Bring the Heat”  through a striking mural activation in central Stockholm.

Building on this momentum, HOSS Agency has developed a series of brand experiences that translate Sol de Janeiro’s vibrant identity into meaningful, locally relevant touchpoints. This was complemented by a strategic approach to influencer seeding and paid talent collaborations, amplifying reach, driving conversation, and ensuring sustained visibility across key audiences.

Each activation has been designed to deliver both cultural relevance and measurable impact, strengthening the brand’s presence and emotional connection with its community.
With three successful productions completed, the partnership continues to evolve. In 2026, the collaboration expands into a broader strategic scope, further elevating Sol de Janeiro’s position through innovative, experience-led brand building.