During 2024 HOSS Agency was commissioned to plan and execute two seasonal events at Downtown Camper by Scandic in Stockholm. The primary objectives of this mission included generating public interest and establishing a digital presence. The ultimate goal was to engage the local community and encourage them to explore the activities and offerings at Downtown Camper and The Nest.

DOWNTOWN CAMPER

Production and Influencer Marketing

SERVICES WE OFFERED

  • Concept development

  • Pre-production, execution and post-production

  • Guest management

  • Advice / sounding board

  • KPI reporting

HIGHLIGHTS

  • Feedback from guests has been overwhelmingly positive and truly impressive. High guest satisfaction reflects the success of the event, as well as the large number of social media posts it generated. Every aspect of the staycation was shared on social media by our guests, amplifying our reach.

  • The agenda for the staycation was well-planned, providing the ideal balance of scheduled activities and free time. 

  • The Nest's new signature drink premiered at the event and was a huge hit! All guests went to enjoy the drink and were eager for even more. The drink's appealing look was widely shared on social media - which was one of our goals.

  • Authenticity is always key when it comes to events. The Staycations was authentic to Downtown Campers offers showcasing the unique selling points of the hotel, but also the facilitation of different offers as its individual locations. 

Downtown Camper’s Afterwork

UP IN THE NEST

The first seasonal event was primarily focused on Downtown Camper’s rooftop bar and wellness area The Nest. The aim was to create further knowledge that The Nest is a cocktail bar open for everyone and not only residents.

HOSS Agency developed a strategic concept that brought awareness and created buzz for Downtown Camper’s rooftop bar The Nest. The overall concept was inspired by The Nest’s manifesto and Downtown Camper’s core values. The concept was created to evoke a welcoming and lively atmosphere, while still generating a pulse. It was also important for us that all of our activations include ‘Do-It-Yourself’-elements allowing the guests to engage and interact. Our concept was based on the foundation that Downtown Camper is assembled as a tree. Since The Nest is located in the tree canopy, we want our concept to be in the shape of a journey, where the guests follow us - Up In The Nest.

EVENT

At the event 70 guests were invited  for an After Work up in The Nest, the guestlist was curated to attract a mix of business leaders and profiles.On the event day the weather was unfortunately not as you’d hope for a spring event, but with small adjustments we brought the spring feel inside instead. Guests dropped in and were welcomed by The Nest brand new signature cocktail that HOSS Agency and Downtown Campers mixologists curated together.


The signature drink is adorned with a sugar spin resembling a bird's nest, and is yet another pillar in the communication. The goal with the signature drink was to make it tasteful and photo friendly, and top of mind when thinking of drinks. The guests were also served nibbles from The Nest's original menu to showcase the culinary offerings.


We had entertainment covering the entire event, starting off with a live performance by Lisa and Elias, who performed acoustic covers as the guests arrived that later was followed by the DJ duo Arcade Saiyans. The ‘Do-it-yourself elements’ was  Wishing Tree, where the guests could take a branded note and write down their summer wishes. Almost everyone participated in the activation making the tree look filled with wishes as leafs, connecting to The Nest being the crown of Downtown Camper. 

Downtown Camper’s

STAYCATION

For the second seasonal event for Downtown Camper we had a goal to differentiate it from the spring/summer event while also creating an activation that showcased Downtown Camper’s variety of offerings.

HOSS Agency designed a 24-hour agenda and schedule that included the best aspects of Downtown Camper’s offerings, highlighting the activities, cuisine, The Nest, and the rooms. This activation featured eight unique experiences throughout the stay, to further enhance the guest experience and communication, HOSS Agency developed personalized branding for extra exposure, creating a cohesive thread throughout communication.

EVENT 

The invited guests were welcomed to their rooms upon arrival, where they could find personalized embroidered pajamas, name-tagged pillowcases and an agenda for their stay to optimize  perfect photo moments. Then a day full of activities started, including a fall inspired, lunch in Campfire restaurant, followed by a sound healing session and spa experience in the urban retreat The Nest. HOSS Agency provided stylish, matching workout attire in collaboration with Björn Borg for a coordinated look during the activities. In the evening we began with pre-dinner drinks by the fire, followed by a chef’s table experience with sharing plates and nature-inspired decor. Each dish, presented by the chefs, highlighted their artistry.  To wrap up the evening, guests later enjoyed a private mixology class and for those who preferred a laid-back option, Nightwood Cinema was open for video games on the big screen. Everyone then retired to their rooms for the night.


The next morning a luxurious breakfast was delivered to each room, giving guests a relaxed start to the day and a chance to capture final staycation moments. Then the stay concluded with a peaceful Yoga Nidra session in The Nest, allowing guests to unwind and reflect before a noon checkout.

THE HOSS EFFECT

KPIs both events:

  • Total impressions: 2 797 061 

  • Total reach: 2 732 783 

  • Engagement: 7 329

  • Total media posts: 282