Isadora ‘Your lips, your story’

HOSS Agency was entrusted with creating two distinct events to highlight the collaboration and promote the Matte Lipstick Collection. With differing target audiences and objectives, we developed two tailored concepts, each with its own creative execution.

The first event, “Your Lips, Your Story,” served as the official launch of the matte lipstick collection. Designed to generate strong social buzz, the event positioned IsaDora at the center of conversation, while subtly integrating the collaboration with UN Women. Through a highly shareable setup and curated guest experience, the event drove significant reach, engagement, and visibility across social platforms.

The second concept, “True Table Talks,” was created to deepen the narrative and bring forward the purpose behind the collaboration. By gathering women from diverse industries, backgrounds, and perspectives, the event created meaningful conversations around IsaDora’s core values: authenticity, inclusivity, and empowerment. The initiative also connected to the International Day of the Girl Child, further amplifying the message of Generation Equality.

Together, the two events not only generated strong digital performance across key KPIs, but also sparked genuine dialogue, extending beyond the event itself.