Production and PR
DOGHOUSE NORDIC:
POP - UP STORE
HOSS Agency was commissioned to conceptualize and execute the grand launch of Doghouse Nordic, aiming to ignite excitement, build brand awareness, and establish Doghouse as a go-to lifestyle brand for dog owners. The activation's purpose was to strategically position Doghouse Nordic as the top choice for pet owners, highlighting not only the functionality and quality of their products but also aligning the brand with a modern, stylish lifestyle.
SERVICES WE OFFERED
Concept development
Pre-production, execution and post-production
Guest management
Advice / sounding board
KPI-reporting
POP - UP STORE
HOSS Agency has developed The Doghouse Store concept specifically for Doghouse Nordic, designed to effectively reach and engage the brand’s target audience. This pop-up store, set to operate for four days in central Stockholm, will introduce the brand and its offerings to both influencers and consumers in a unique and interactive way. Dog owners and their pets will have the opportunity to visit the store and experience the products firsthand - seeing, tasting, smelling, and feeling everything Doghouse Nordic has to offer. The pop-up store will not only attract invited guests but also gain visibility among potential customers passing by, providing exposure to a wider audience. To further enhance brand presence, HOSS Agency will create eye-catching posters and distribute branded takeaway coffee cups, ensuring that Doghouse Nordic makes an impression both inside and outside the store. Through this strategy, Doghouse positions itself as not only a brand for dogs and dog owners but also as a lifestyle brand for everyone.
CREATIVE SENDOUT
HOSS Agency also developed a creative PR package for Doghouse Nordic. The agency designed a large, black tote bag branded with the Doghouse Nordic logo. This tote was used to send out a selection of the brand's products to carefully chosen influencers with dogs. The sturdy tote was ideal for carrying heavier items like dog food in various sizes and weights. Beyond its practicality, the bag was designed to be reusable, offering dog owners a stylish and durable accessory for transporting or storing products, perfectly blending functionality with the brand’s modern aesthetic.
ATTENDING GUESTS - EVENT & CREATIVE SENDOUT
The goal for the guest list at the Doghouse Nordic pop-up store was to attract a diverse range of profiles to ensure broad visibility for the brand. Our primary target was dog owners, as they would naturally be inclined to share content about Doghouse Nordic’s products with their followers. During the after-work event and throughout the pop-up store’s operation, we successfully curated a varied guest list, including notable names such as Julian Hernandez, Rami Hanna, Frida Jernspets, Jasmine Gustafson, and Katrin Zytomierska.
In our creative outreach, we extended invitations to several prominent figures who agreed to participate. Among those who accepted were Anders Bagge, Emilia de Poret, Steffo Törnquist, Therése Lindgren, Sabina Ddumba, and Bianca Ingrosso.
HIGHLIGHTS
The biggest highlight, in terms of results, is that one of Sweden’s top influencers, Bianca Ingrosso, featured Doghouse prominently in an Instagram post and in a YouTube video. Her positive promotion of the brand and its products significantly boosted visibility and engagement.
We have received incredibly positive feedback from all the guests who really enjoyed the after-work event, as well as from the influencers who wanted to receive products.
The response to the products has been very positive on social media from major influencers with significant influence.
