PRODUCTION AND INFLUENCER MARKETING
Our mission was clear: to ensure that Daniel Wellington became an integral part of the Way Out West experience. Creating memories that would resonate with guests long after the festival ended. Every step, from the brand trip to the festival itself, was designed to immerse guests into the world of Daniel Wellington, ensuring their experience was not only unforgettable but also deeply inspiring.
This meant designing experiences that were immersive, shareable, and deeply reflective of the brand’s ethos: craftsmanship, style, and effortless cool. We needed to engage both VIPs and festival-goers, creating touchpoints that felt personal yet scalable, and translating them into measurable social impact.
SERVICES WE OFFERED
Concept Development / Pre-Production / Brand Trip / Execution and Post-Production / Goodiebags, Merch & Seeding / Guest Management
Advice / Sounding Board / KPI reporting
HOTEL WELLINGTON
RESULTS
The outcomes spoke to both scale and resonance. Organic social media posts and stories reached 5 million impressions, creating a sustained digital conversation that extended well beyond the festival. On-site, guests engaged deeply with the brand, generating authentic content, memorable experiences, and emotional connections. The mix of entertainment, product immersion, and thoughtful design created a coherent, high-impact experience that amplified the brand’s narrative and left a lasting impression.
This project highlights what Hoss Agency does best: we combine strategic thinking with meticulous production and human-centered storytelling. Every decision, from guest curation to environmental branding, was guided by a singular question: Does this deepen the brand experience and create meaningful engagement? The answer is what turned an event into a story, a presence into a movement, and a festival into a stage for Daniel Wellington’s identity.
For brands seeking to move beyond traditional activations, we don’t just produce events, we craft experiences that resonate emotionally, extend digitally, and translate into tangible results. With Daniel Wellington, we proved that strategy, creativity, and human insight together can transform a moment into a lasting impression.
HIGHLIGHTS
Full hotel takeover: three floors transformed into immersive Daniel Wellington worlds, each telling its own story of brand aesthetic, elegance, and identity.
Curated guest list: top-tier influencers and high-end profiles, rarely attending ordinary events, ensuring authentic engagement and content creation.
Immersive day party: two live bands and two DJs created a lively, engaging, and unforgettable atmosphere aligned with the festival vibe.
Creative experiential details: NATO wristbands at the entrance separated VIP and consumer areas while adding a nostalgic festival touch.
On-site storytelling: visual design, decor, and branded installations brought the DW narrative to life across the hotel, creating a cohesive guest journey.
Phenomenal social impact: over 5 million organic social media impressions, amplifying the brand far beyond the physical event.
THE BRAND TRIP
We started with a curated brand trip, bringing ten of Sweden’s top influencers to Gothenburg. Each ambassador was immersed in the world of Daniel Wellington, enjoying a bespoke merch kit, curated meals, and exclusive access to the festival and a private day party at Hotel Wellington. Every moment was crafted to inspire authentic content, ensuring the brand story extended beyond the physical experience and into their social feeds.
THE EVENT / HOTEL TAKOVER
At the day party, we transformed the whole hotel into a vibrant, branded environment. Two live bands and a DJ set kept energy high, while playful surprises, like complimentary sliders, created delight and memorability. We also curated a serene space, The Galerie, where guests could explore Daniel Wellington’s collections in an intimate, tactile setting, connecting with the brand on a deeper level. VIPs enjoyed premium service, including a brunch buffet and open bar, all within spaces designed to reflect the brand’s identity and campaign aesthetics.
The event production was equally intentional. We integrated editorial-style photography, oversized picture frames, large-scale vinyl branding, and a bespoke newspaper highlighting the brand’s story. Each element reinforced Daniel Wellington’s premium positioning, ensuring the brand was not just present, but central to every visual and physical touchpoint.
Guest selection was critical. Our curated list of 114 VIPs, actors, influencers, and creatives, ensured the brand reached the right audiences. An additional 195 consumers filled the festival space, creating a lively mix of energy and interactions. The result was a dynamic flow that kept both engagement and excitement high throughout the day.
Let’s Deep Dive
Is This Tibberverse?
RESULT
The weekend began with an energetic welcome by the HOSS Agency team at the Clarion Hotel Stockholm. In the guest’s rooms welcome packages awaited containing snacks and a note with a QR-code showing all info needed for their weekend together.
The common thread and concept throughout the weekend was to search for a place we called the Tibberverse. The guests got to embark on a journey exploring different worlds with the question – is this the Tibberverse?
The afternoon continued with an unexpected circus themed trip to Junibacken in Djurgården. The guests were guided by the HOSS Agency team – all dressed in circus attire. They first got to mingle, drink champagne and explore the world of Astrid Lindgren together. Then, it was time for the guests to hop on the fairytale-like train called “Sagotåget'' which took them to ‘Villa Villekulla’ where we had created an extravagant circus themed universe. The evening proceeded with dinner, drinks and lots of dancing.
The next day started off with a boat trip in the sun destined for the historical castle – Vaxholms Kastell. The guests enjoyed a seated lunch with breathtaking views of the Stockholm archipelago. At Vaxholms Kastell they were greeted by the HOSS Agency team excited to guide the guests through a “Prisoners of the Island” experience. The guests were divided into teams using Tibber pins and were then sent off to solve lots of fun challenges. The winning team celebrated under the warm November sun with a bottle of champagne.
Back at the hotel the guests prepared for their big last evening together. The evening’s concept was the Reversed Tibberverse. Hoss Agency created a space themed dinner with actors dressed as astronauts and Star Wars characters circling around. The venue was covered in led lights, balloons that created a sky full of stars and smoke covering the entire floor.
In order to connect to the Reversed Tibberverse concept even further the entire dinner was reversed. Starting with fluid replacement and hot dogs, the essentials to cure a hangover in Sweden. The dinner proceeded with dessert and ended with the main-course. This spectacular setting gave the CEO the opportunity to hold an engaging presentation and announce that the Tibberverse had been found. The Tibberverse existed in each and everyone of the team members the whole time.
We ended the weekend with a big private party at Under bron – one of Stockholm’s trendiest nightclubs located just a two minute walk from the dinner location. The next morning the guests left the hotel with big smiles on their faces and Tibber are now able to use and develop the concept of Tibberverse created by HOSS Agency.
CLIENT TESTIMONIAL
The by far best thing about our collaboration was HOSS Agency’s flawless way of executing a production. Top notch. Committed, enthusiastic, flexible, quick, solution-driven and on top of that, lovable! This is where they created magic, on the floor and in action. We appreciated their responsiveness and accommodating way of listening and adapting to our needs and wishes no matter how picky we were. The result exceeded all our expectations with 250 people gaining memories for life.
